Rules of Engagement For Social Media Optimization Campaign

Ongoing content creation, tagging and bookmarking, attracting inbound links by being a resource for your audience – these are essential elements for pushing your website higher in the search engines’ listings. Social media optimization leverages a new set of tools to accomplish the same goal as SEO: more exposure for your site on Google, Yahoo, and Bing. The challenge is knowing how to use these tools effectively.

If you want to boost your exposure in the search engines’ listings, consider social media optimization a priority. There are several rules of engagement for launching and executing a social media optimisation campaign. If you ignore them, your SMO efforts will be far less effective than otherwise.

Rule No.1: You should do everything possible to encourage your audience to link to your site. Integrating a blog is valuable because your content can continually be updated, attracting loyal readers. Encourage readers to bookmark, tag and “Tweet” your blog posts by installing a button plug-in.

Rule No.2: Link liberally as a resource for your visitors. Social media optimization is dependent on assisting others achieve what they’re trying to do. Once you engage your audience, help them find the resources they need by linking to them. Eventually, your site will become regarded as a resource hub, which will help you attract inbound links. That’s a vital component of SEO.

Rule No.3: You must be able to identify your market. Social media optimization relies upon the connections you establish with niche communities. You need to target them properly in order to generate content and engage them. This is true whether you’re engaging them through YouTube, Twitter, LinkedIn, or your blog.

Rule No.4: Integrate tracking tools to monitor and measure the success of your social media optimization campaign. Track mentions of your site and company. Watch your site’s progress in the natural listings for your main keywords. Generate linking reports showing inbound links pointing to your domain and specific pages. Tracking your metrics is crucial in order to determine whether your SMO campaign is effective.