Get Help In Building Links With Social Influencers

Social influencers are individuals who have influence over your online target audience and placed the most powerful and credible links on the internet. Often, these are bloggers, editors, industry experts who tend to like you and help your promote your stuff by mentioning your business to his or her numerous social media followers. In many cases, that’s the magic touch a business needs to step up to the next level.

Social media sites can be a great source for identifying these key individuals. They act as a virtual trade show, streamlining your ability to “meet” and build a relationship, and win them over to actually promote your ideas to their audience(s). If you’re in the sports industry, it’s kind of like having Michael Phelps or Tiger Woods (for example) say good things about you. When this happens, you will have many new relationships, followers and links to your site. Here are some of the keys to build relationships with social influencers online:

1. Know what the influencer likes or wants before you introduce yourself. The fastest way to get ignored by the influencer is to try to sell them your idea before they even know who you are. (Think spam filters). Instead, get involved in the group and listen to what’s being said. If it’s appropriate, provide interesting, thought-provoking comments or responses. Some influencers aren’t a bit shy and will tell you flat-out what they are looking for. If you possess what the influencer is looking for, it’s time to make your introduction.

2. Introduce yourself by letting them know that you have something they might want and then give some details in a respectful way. Remember: you want to pique their interest, not bury them in details. If they’re interested, you’ll know it soon enough.

3. Wait for their response. If they don’t respond in a reasonable timeframe, find another way to introduce yourself: phone calls often work, but it’s best to speak face-to-face.

4. At this point, it’s assumed that you really do have what they want and that the influencer will act on it immediately. Otherwise, it’s back to step one again; in some cases, it’s over for your shot with that influencer.