Tips On How To Rank At Bing

While reading SEO articles at my Google Readers, a latest blog post from SiteProNews.Com about on how to be Number 1 at Bing. Here is the excerpt of the article on how be number 1 at Bing.Com:

1. Focus on just one keyword for the site. Make it your most important.
2. Use the exact keyword phrase as your domain name and be sure it ends in .com, .net, or .org. It is fine to use dashes between each or any combination of words in the domain name. They are treated as spaces by the search engine and are typically much easier to get than domains without dashes.
3. Pay for two or more years when you register the domain. They appear to be using Google’s trick of checking registration dates and giving preference to those registered for more than one year.
4. Post just one or two pages. If you need more than a home page, add a contact page or something else light on text. Note: You can use your site as a landing page and create links to all of your main site’s pages.
5. Keep your home page text between 250 and 400 words. If you need to say more, add images that contain the text you want displayed.
6. Put your keywords in the headings but do not use “head tags” or “strong tags.” Just make the text big and bold using the “bold tag.”
7. Use your keyword phrase up to two times per one hundred words of text, but do not go over five full mentions for the entire page of text (plus up to two more for headings.)
8. Mention your full keyword phrase once toward the beginning of the first paragraph and again within the first one third of the page text. Then use it once near the end of the page text. The other mentions can go anywhere in between.

I don’t see any black hat methods here, so, why don’t we try to apply these in our website? Who knows? Maybe, this methods might work!

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Google Caffeine: Experimental Search Engine

I want to paused for a while my tutorial about the basic SEO to discuss this hot topic in the world of search engine optimization today. It’s all about Google Caffeine. Many SEO practitioners are talking about this since mid August this year 2009. But, what is this all about?

Google Caffeine is a public experiment conduct by Google for its new improved version of Google Search Engine. It was formally announced in its Google Webmaster Central Blog. According to them:

To build a great web search engine, you need to:

1. Crawl a large chunk of the web.
2. Index the resulting pages and compute how reputable those pages are.
3. Rank and return the most relevant pages for users’ queries as quickly as possible.

Based from this statement, we can say that the main improvement we can see in the upcoming and new-improved Google will be more on indexing factors. In one of Matt Cutt’s reply in his blog, Matt Cutt said that: “we’re not looking to make huge changes in ranking with this new infrastructure. Some rankings will change, but that’s not the main thrust of the infrastructure.”

It is true. If you are going to compare the search results for “Google Algorithm Update” between current Google and the experimental Caffeine,  you can see that there are only minimal changes in ranking position of  websites in search result; wherein some ranking positions are altered in experimental Caffeine with other websites which is not included in current google search result. Comparing the speed of showing the search result (with the same search term we used above), we can see that the new Google show result more faster (47.0 seconds) than current Google (53.0 seconds). In terms of number of results, Caffeine show less number of results with only 490,000+ for “Google Algorithm Update” compared to current Google which show 650,000+ result for the same search term. I think this is because of Google’s improvement in terms of result relevancy in search query. You can also try to to compare also the results of the the following search term using Compare Caffeine; a tool use to compare the result of current Google and Experimental Caffeine. Observe how they differs in term of Number of Web Pages in Search Result, Result Query Time, and the Websites SERP:

Google Caffeine News           Page Rank Checker Tool
Google Caffeine Update        SERP Checker Tool
What is Google Caffeine        Backlink Checker Tool
Google Caffeine Update        Index Page Checker Tool

For a common user, you will not notice the difference; but if you are a keen observer, you will notice that Google are starting to implement the new algorithm little by little. No one know when will this new Google will be launch. But one thing is sure: this experiment of Google will bring changes in the world of search engine optimization; a new challenge to all SEO practitioners and webmasters.