Social Bookmarking: Indexing – Link Building Methods

Social bookmarking is tagging a website and saving it for later. Instead of saving them to your web browser, you are saving them to the web. In a social bookmarking system, users save links to web pages that they want to remember and/or share. These bookmarks are usually public, and because your bookmarks are online, you can easily share them with friends; unlike file sharing, the resources themselves aren’t shared, merely bookmarks that reference them. It can also be saved privately, shared only with specified people or groups, shared only inside certain networks, or another combination of public and private domains. The allowed people can usually view these bookmarks chronologically, by category or tags, or via a search engine.

Social bookmarking has many advantages over the search engines. The good thing about the search engines is that you can find almost anything at a single social bookmarking site. Instead of going into a search engine, typing something in, and then searching for that needle in a haystack, you can quickly narrow down the items to what you are looking for. Bookmarking websites, however will not list each and everything. They will only be listing the websites which have been viewed and then liked by the users. This means that only quality websites will be available in the social networking website’s directory. The search engines list everything under the particular topic and this things works against them. The people who are looking to save time and want to find the useful thing without trying many websites, always prefer online bookmarks. They get what is good only.

On the otherhand, the down sideof social bookmarking is the lack of audience. The search engines are used by everyone around the world. There are 3 or 4 dominant engines and all you will have to do is to optimize the website for those search engines. But if you are looking to promote your website using the bookmarking websites, you will never get that huge audience just by using them. There are various popular websites and you will have to use all of them in order to get a good return rate.

But there is more to it than just that. In the world of social bookmarking, in most cases web site social bookmarking links and listings are public listings. Therefore, other people will see and click on these links if the social bookmarking sites are receiving any volume of traffic. Additionally, some of the better social bookmarking sites have high Google page ranking (PR) and some of these sites do not place any “nofollow” coding tags inside the bookmarking links that would then prohibit the search engine robots from following and indexing the social bookmarked web sites. This means that some of the social bookmarking site’s Google page ranking can and will flow down to the socially bookmarked sites from the links. This Google page ranking that flows down to the social bookmarked site can then in turn, at least theoretically help to increase search engine rankings on Google for those sites that have been socially bookmarked.

Website links are important. They are your business’s internet currency. Links determine your relative internet property value by influencing your web site traffic, your search engine rankings and positions for your important keywords, and ultimately links will influence your online sales and profits. Every internet marketing strategy must include a robust process of website link building. Social bookmarking is one of those methods that should be combined with other web linking strategies to achieve online success. Since social bookmark links do not scroll off of a social bookmark site or lose value over time, (if anything they gain value over time) it is in your best interest to have your web site URL and all of it’s important interior page urls to also be socially bookmarked in all the important social bookmark sites on the internet.